I. Development History:
In 2017, the founder officially began teaching in Niseko, Hokkaido, Japan.
In September 2024, Lingxueling Ski School was officially established in Guangzhou;
In December 2024, Lingxueling Hokkaido Niseko Branch was officially established, forming a team and establishing cooperation with local hotels and travel agencies;
In October 2025, the business will expand to Shenzhen Huafa Indoor Ski Resort, focusing on children's interest classes and adult beginners;
In December 2025, the Hokkaido Niseko branch plans to expand to a team of 40 people, adding high-end experiences such as butler service, pick-up and drop-off service, and hotel booking assistance to create a one-stop skiing experience;
For the 2026-2027 ski season, Lingxueling plans to expand to major ski resorts in Hokkaido, including Rusutsu, Hoshino, Sapporo, and Furano...
… The road ahead is long and arduous, but perseverance will lead to the destination; if we keep going, the future is promising…
II. Introduction of the Founders
Duan Longzhen (Lexi)

Lexi is a serial entrepreneur with a strong entrepreneurial spirit and drive. She previously founded the well-known Hong Kong chain dessert shop, Apricot Dessert.
Over the past nine years as a ski instructor, Lexi has continuously improved her skills and achieved some small successes:
- National Instructor Level 5
- CASI Single Board Level 2
- CASI Snowboard Level 3 (Completed Coach Training Program)
- CASI Single-board Park Level 1
- SBINZ Level 3 Workshop
- NZSIA Level 1
- Avalanche Safety Certificate Level 2
- Serving as an assistant coach for the Chinese Olympic Youth Development Ski Team
As the founder of Lingxueling Ski School, she excels at identifying business opportunities across multiple sectors and transforming them into successful brands and projects through innovation. She actively explores entrepreneurial possibilities within the ski industry, from skiing to lifestyle, from sports to food, aiming to bring users a carefree skiing experience.
III. Coaching Team
IV. Main Business
◈ Skiing Lesson Instruction
If you love skiing, Lingxueling offers professional and high-quality coaching services to help you experience the passion of the snow and ice world.
From basic to advanced, including different levels from L0 to L8, the courses are suitable for both beginners and advanced skiers. The courses are taught by experienced instructors with international certifications and cover everything from basic skiing skills (such as front and back edge skiing) to advanced, more challenging maneuvers (such as jump experiences and slalom).
The course is characterized by providing high-quality instruction at a reasonable price, emphasizing the joy of growing together with fellow skiers. Prices vary depending on the number of participants in the group, with 3-hour and 7-hour sessions available, suitable for groups of 1 to 6 people. Fees range from HK$1480 to HK$3080. To ensure a better learning experience and facilitate barrier-free communication, the school offers instruction in Mandarin, Cantonese, and English.
◈ Professional Ski Instructor Training
If you're aiming for CSIA certification and to become a professional ski instructor, Lingxueling is an ideal choice. We help you launch your professional ski instructor career. Through professional training and skills exams, you'll not only improve your skiing skills but also develop professional teaching abilities, helping you realize your dream of becoming a ski instructor.
Our courses offer an all-inclusive service, allowing you to focus on your studies with peace of mind. We provide free venue access, full accommodation, daily lunch, and comprehensive support, including entrepreneurship guidance, further training, and multiple career support and promotion guarantees!
