About Plume Ridge

About Plume Ridge

About Plume Ridge

Guangzhou · Shenzhen · Niseko, Hokkaido: a ski school with its own coaches

Plume Ridge Snowsports was founded by Lexi Tuan (段隆臻) and has its own coaching teams at indoor snow parks in Guangzhou and Shenzhen and in Niseko, Hokkaido. What we do is simple: certified coaches, clear lessons and prices, and someone looking after you from your first indoor lesson to your trip to the mountains in Japan.

Our story

2017Founder Lexi starts teaching in Niseko, Hokkaido
Sep 2024Plume Ridge Snowsports founded in Guangzhou
Dec 2024Niseko branch opens in Hokkaido, working with local hotels and travel agencies
Oct 2025Joins Shenzhen Huafa Ice & Snow World with kids' classes and adult lessons
2025/26 seasonNiseko adds butler, transfer and hotel booking services
2026/27 seasonJapan private lessons expand to 21 resorts across Hokkaido, Nagano and Honshu, bookable online

Founder Lexi Tuan

Plume Ridge founder Lexi Tuan

Lexi started snowboarding as a complete beginner and worked her way up to CASI Level 3. For her, Level 3 was not the finish line but the moment she saw how much more there was to learn. That is how Plume Ridge teaches: break each movement down clearly so students understand what they are doing.

  • CASI Snowboard Level 3, CASI Park Level 1
  • NZSIA Ski Level 1, SBINZ Level 3 workshop
  • China national ski instructor, Level 5
  • Avalanche safety certificate, Level 2
  • Assistant coach, China Olympic snowboard cross youth development team
  • Freeride World Tour Qualifier (IFSA) competitor; first 4-star event in 2026
  • Has taught in Japan, China, France, Italy and New Zealand, more than 1,000 students

Our coaches

Plume Ridge coaches are based in Niseko, Guangzhou and Shenzhen and teach ski and snowboard in Mandarin, Cantonese or English. See each coach's background on the coaches page.

Plume Ridge coaching team in Niseko

What we offer